“JAFRA is more than a fashion brand. It is a love story, an old song, and an Arab identity you can wear. Born from the depth of Arabic culture, JAFRA draws inspiration from the songs we grew up with, the stories we carry, and the names that live forever in our memory — Jafra, Julnar, Zareef El Toul.

Every design tells a story, and every piece carries emotion before style.”